What should be the focus during a consultation with a new client?

The focus during a consultation with a new client should be on understanding the client's needs. This is vital because each client has unique preferences, hair types, and desired outcomes. By actively listening and asking questions, a cosmetologist can gather important information about the client's past experiences, their lifestyle, and what they're looking to achieve. This rapport not only helps tailor the services to meet the client's specific wants and needs but also builds trust and a successful relationship, leading to client satisfaction and retention.

Promoting new services or discussing trends may be appropriate later in the relationship but should not overshadow the primary goal of making the client feel heard and understood. Explaining salon policies is also important, but it primarily pertains to operational aspects rather than the personalized service that a consultation should prioritize.